Passion Project
EN
This project consisted of creating a corporate brand identity for a fan store oriented to geek culture.
Deliverables for this project included a logo, color system, and typography. The project was expanded later to include assets such as collateral, signage, packaging, gift cards, and promotional merchandise.
ESP
Deliverables for this project included a logo, color system, and typography. The project was expanded later to include assets such as collateral, signage, packaging, gift cards, and promotional merchandise.
EN
The design of the logo was achieved after many sketches. The goal was to create a recognizable and balanced symbol that could also be used as part of a pattern.
ESP
EN
The typography used for the logotype is Basic Gothic Pro Black. For the rest of the text and elements, we use the Century Gothic Pro family.
ESP
Bello es una compañía cosmética que celebra la diversidad de cuerpos y
EN
The typography used for the logotype is Basic Gothic Pro Black. For the rest of the text and elements, we use the Century Gothic Pro family.
ESP
Bello es una compañía cosmética que celebra la diversidad de cuerpos y
EN
The design of the color system has primary, secondary, and neutral colors. The primary colors are meant to be used on the logo, whereas the rest of them can be applied to other graphic assets.
The color system includes the information on the color in Pantone, RGB, CMYK, and HEX systems.
ESP
